Eva loves Calvin Klein Undies!!!

Eva Mendes is said to be the new face of Calvin Klein Underwear…according to WWD
She volunteered herself into rehab to deal with substance abuse and personal issues. It’s been the trend that celebs go to rehab and come out with several new deals. Well the Calvin Klein deal was in the works long before Eva went to rehab. She’s also going to be the spokesperson for a TBD Calvin Klein fragrance.
Celebs + Fashion= Industry Take Over!

Celebs are branching out into new genres everyday. From Fergie designing for Kipling to Chloe Sevigny designing a line for Opening Ceremony; its a complete industry take over. Well now we can add Rachel Bilson to the list. She’s collabing with DKNY Jeans for a line this fall. Dubbed Edie Rose, the line is said to consist of sportswear, denim, and only a few colorful pieces; 15 in total.
Gucci movie in the works
Ridley Scott, who helmed “American Gangster” and “Gladiator,” is set to produce and direct a biopic based on the Gucci family dynasty. Women’s Wear Daily says the big-budget flick will focus on the meteoric rise and near fall of the Italian fashion empire in the 1970s and ’80s. The plot will revolve around the late Maurizio Gucci and his nasty battle with his cousins to protect his 50 percent stake in the business. It’s also expected to include the scandalous murder attempt on Maurizio by his wife, Patrizia Reggiani, who’s now in the slammer for hiring a hit man to try blowing him away.
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Kirsten fronts Miu Miu campaign

Kirsten Dunst has signed on to front Miu Miu next season. The actress recently shot the spring/summer 2008 campaign. Miuccia Prada has always been fond of using celebrities for Miu Miu campaigns – previously casting Kim Basinger and Lindsay Lohan – although last season model Laeticia Casta starred in the ads. Miu Miu is set to expand further in the U.S. next year with new stores planned for New York and LA.
London Fashion Week to allow thin models
Models strutting catwalks at London Fashion Week should provide a certificate attesting their good health, but there will be no outright ban on wafer-thin women, the British Fashion Council said on Friday. In its report, the council recommended models under 16 should be outlawed from London’s catwalks. It said a medical certificate must be provided by September from doctors specializing in eating disorders. Spain and Italy have recommended banning models with a body mass index (BMI) of less than 18.5 from catwalks, but the expert panel behind the report rejected the use of the index, saying it was not an accurate measure of health. “We have considered this carefully and listened to a range of expert views. But we do not believe a focus on BMI provides the way forward,” the report said. “We favor the alternative approach of promoting good health based on medical assessments of models participating in London Fashion Week.” The report acknowledged there was a problem with eating disorders among models and recommended a health education and awareness program be set up. “During the investigation, evidence of the vulnerability of women in the modeling profession was startling and models are at a high risk of eating disorders,” said the chair of the inquiry.
Lindsay and Louis Vuitton: the end of an affair
“Lindsay Lohan, who vanished after her arrest 10 days ago and is said to be confined at a California rehab – possibly the Betty Ford Center in Rancho Mirage – was once in the running to be the new face of Louis Vuitton. But after a disastrous Elle magazine shoot two months ago, the luxury line will no longer even lend her clothes. ‘Louis Vuitton had sent over some samples for her to wear in the shoot,’ said a snitch. ‘Lindsay kept shoving clothes into her bag, and a stylist’s assistant kept getting them out of the bag, only to have Lindsay keep trying to take them. She ended up walking off with a very expensive shirt and some other items – which screwed Louis Vuitton because they were set to go to Vogue, W and Harper’s Bazaar for other shoots. They were furious and kept trying to get their clothes back, but…Lindsay walked out with them and never returned calls.’ The issue hits stands today, in which she’s asked about the photo shoot and replies, ‘I wanted everything. There was this Cartier watch, and I was like, ‘What do I have to do to get this watch?’ Reps for Louis Vuitton, Elle and Lohan didn’t return calls.”
Jess gets into the swim

Jessica Simpson is launching a bikini line to go along with her rapidly expanding business ventures, which include a skincare empire, hair extension project, shoe and clothing lines and plans for lingerie designs. Simpson will reportedly debut the swimwear during Mercedes-Benz Fashion Week in Miami next month. Featuring skimpy bikinis and more modest one-piece suits, the designs will be shown on models personally selected by the singer.
Posh shows her diva side
Rumors are rampant that there was trouble behind the seams of Victoria Beckham‘s new denim line, dVb. The Spice Girl alum spoke few words to the press at last Thursday’s grand unveiling at Saks last Thursday, saying the new jeans were “wonderful” and she was “so excited” to be involved. Beckham was no joy to work with, according to insiders. “The partnership with Rock & Republic was terminated,” said an insider close to the label. “Victoria was horrible to work with – indecisive and inconsistent and generally not present at all. She attached her name to it but didn’t want to do any of the work – unless she was promoting the line in front of the cameras, of course.”



